Your browser doesn't support javascript.
Show: 20 | 50 | 100
Results 1 - 8 de 8
Filter
1.
International Marketing Review ; 2023.
Article in English | Scopus | ID: covidwho-2283388

ABSTRACT

Purpose: This research aims to answer two major research questions related to the COVID-19 crisis from a longitudinal approach: What is the revenue management (RM) role during the different periods subject to analysis? What are the RM strategies and measures implemented during this crisis in contrast with a non-crisis context? It also aims to propose an RM implementation model that provides a contingency plan to face future crises. Design/methodology/approach: This qualitative study, following a longitudinal approach, analyses three round-table discussions with 11 internationally renowned experts during three key scenarios of the COVID-19 crisis: the lockdown period (from March to June 2020) and the following two summer seasons (the post-lockdown period): Post-lockdown I (the summer campaign, 2020) and Post-lockdown II (the summer campaign, 2021). Based on a deductive approach, thematic analysis is conducted using NVivo. Findings: Further professionalisation of revenue managers, which has enabled the correct application of strategies and measures, highlighting the importance of not lowering prices, the flexibility of booking conditions, the development of other sources of income and the increase in the value of services, amongst others, are key factors in managing this crisis. The longitudinal analysis carried out in three different periods of this crisis shows how these measures have evolved and the contrast with RM application in a non-crisis context. The revenue manager's leadership and proactivity, the holistic organisation of RM marketing, commercial and sales departments and the quick adaptation of RM systems (RMSs) by modifying their algorithms are essential to reducing the impact of COVID-19 on the hospitality industry. This crisis has led the industry to rethink processes and strategies and to increase digitalisation. The proposed model, which considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context, is the cornerstone for developing a graded contingency plan to face future crises. This research sheds light on the widely discussed role of RM during this crisis. Research limitations/implications: This study has various limitations. First, the three round-table discussions were held online due to the health crisis, and the chosen webinar format may have biased the participants' answers due to its public nature. Second, the survey was carried out in Spanish. Despite the strong international profiles of the participants, cultural distortion may appear, suggesting that the research should possibly be extended to other cultural contexts in the future. Third, some of the participants were unable to attend all the round-table discussions due to their professional duties, so people with similar profiles were invited to the rest of the sessions. Practical implications: The revenue manager's leadership and proactivity, the holistic organisation of RM marketing, commercial and sales departments and the quick adaptation of RMSs by modifying their algorithms are essential to reducing the impact of COVID-19 on the hospitality industry. This crisis has led the industry to rethink processes and strategies and to increase digitalisation. The proposed model, which considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context, is the cornerstone for developing a graded contingency plan to face future crises. This research sheds light on the widely discussed role of RM during this crisis. Originality/value: This work contributes to the literature by providing a model that considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context. The novelty of this research is mainly found in the conducting of a deductive and longitudinal study considering previous research focussed on RM strategies applied during the COVID-19 crisis and supplementing it with new measures by applying qualitative techniques. © 2023, Emerald Publishing Limited.

2.
Revista de Estudios Norteamericanos ; 26:93-121, 2022.
Article in English | Scopus | ID: covidwho-2280576

ABSTRACT

Focusing on Canadian poet Sue Goyette's collection Solstice 2020. An Archive (2021), this article examines how dealing with the effects of a global pandemic through the medium of poetry can act as a powerful catalyst in raising awareness about collective vulnerability and mourning. During the locked-down days of 2020, Goyette felt it was her responsibility as a poet to find words to convey the sense of shared vulnerability people experienced in the face of a momentous event that confined them to their homes for days on end. Drawing on vulnerability theory, ecophilosopher David Abram's thinking on the more-than-human world, Stacy Alaimo's concept of trans-corporeality, as well as on recent theorizations on the COVID-19 pandemic, this article argues that Goyette's Solstice 2020 is a most interesting sociological document that represents collective vulnerability, testifies to the conundrums posed by the still ongoing pandemic, and makes visible the deep affinities between humankind and the more-than-human world © 2022,Revista de Estudios Norteamericanos. All Rights Reserved.

3.
Cuadernos de Turismo ; 50:97-117, 2022.
Article in English | Scopus | ID: covidwho-2236655

ABSTRACT

The tourism sector has experienced a steady growth in the last decades, becoming one of the key sectors for the development of countries. However, the pandemic caused by COVID-19 brought about an unprecedented social, economic and health crisis that has forced a change in the way tourism is conducted. This article presents a comprehensive bibliometric analysis of different Information and Communication Technologies' uses in sustainable tourism management to study the literature and serve as a roadmap for future research in this field. © 2022 Universidad de Murcia. All rights reserved.

4.
Journal of Global Health Reports ; 6(e2022032), 2022.
Article in English | CAB Abstracts | ID: covidwho-2205659

ABSTRACT

Background: The coronavirus disease 2019 (COVID-19) pandemic has impacted unevenly across nations and population groups. Older adults were considered a high-risk group because of their high susceptibility to infection and potential for clinical complications and death. Long periods of home confinement and social distancing foster changes in daily life that impact the mobility, health and quality of life of older adults. This study aims to assess the quality of life of older adults during the COVID-19 pandemic, adherence to prevention measures, self-perceived impaired mobility, relating to others, daily activities, eating habits and constipation-patterns.

7.
Journal of Postcolonial Writing ; 2021.
Article in English | Scopus | ID: covidwho-1281821

ABSTRACT

This article posits the centrality of stories as agents of potential harm and healing in the revalorization of Indigenous epistemologies and contemporary decolonizing efforts. Reading in tandem the stories woven within the novels Ravensong (1993) by Salish-Métis author Lee Maracle and its sequel Celia’s Song (2014), it brings to light a model of community-centred health policing in the earlier novel that turns into a powerful call for decolonization and Indigenous resurgence in Celia’s Song. The use of illness tropes in these novels goes beyond exposing the damaging by-products of colonialism, manifested as a transgenerational epidemic of violence amongst the Indigenous population, to create powerful images of Indigenous resurgence and Indigenous–settler engagement. These analyses are contextualized within the current COVID-19 pandemic and draw on, among other sources, Lee Maracle’s own critical reflections on the cultural and healing roles of stories, and Leanne Betasamosake Simpson’s writing on Indigenous resistance and resurgence. © 2021 Informa UK Limited, trading as Taylor & Francis Group.

SELECTION OF CITATIONS
SEARCH DETAIL